Search Engine Optimisation Services » Promotion & Advertising

This link profile ain’t big enough for both of us

admin — Fri, 06 Aug 2010 11:25:32 +0000

Look around for link building advice and one of the most common pieces is to re-engineer the backlink profile of your competitors. The reasoning behind this is that if they’re ranking well (meaning above you, of course), they must be doing what Google likes, so why not copy it and see yourself shoot up in the rankings too?

The problem behind this is that, once you seemingly equalize your link profiles, something else will be better somewhere. You’ll see better titles, better site structure, more easily crawled code, and better content, so then what will you do?

Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign

admin — Wed, 21 Jul 2010 16:27:10 +0000

Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.

Unlike other PPC distribution options such as search partner networks or content (display) networks where you can opt-in or out, you will not have the option to choose whether your ads appear on only Yahoo or Bing; it’s all or nothing….

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Getting Started With Affiliate Email Marketing

admin — Wed, 21 Jul 2010 16:27:03 +0000

In this video I’ll show you about squeeze pages and autoresponds so that you can use them in your affiliate email marketing. www.CBPayDaySite.com

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Viral Email Marketing: How to make your emails viral and profitable

admin — Mon, 19 Jul 2010 14:06:58 +0000

Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands – or even millions – of individuals at one time and have them spreading your email message, promoting your business and generating income for you.

It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort.

What is Viral Email Marketing?

Viral marketing is one of the most efficient marketing tool innovated in the online industry. The term was coined after the idea of an information spreading quickly and effectively. In offline marketing industry, viral marketing is what is often referred to as “word-of-mouth” marketing strategy, which is considered by some marketing experts as the most effective type of marketing.

Viral email marketing is a branch of a variety of viral marketing tools and techniques that internet marketers can use these days. Although the benefits are quite appealing, there are certain techniques that online marketers need to follow closely in order to reap those benefits.

Since most people these days utilize their email to communicate on a daily basis, it is where viral email marketing is targeted. You can therefore appeal to every individual in your target market specifically, which when done correctly, have higher potential of generating sales.

If you were to recall the history of email marketing campaigns, it all started with Hotmail. They offered clients who availed of their service a free email account. For every online businessmen though, you can offer a variety of techniques to your prospects through their email that will enable you to utilize the power of this technology to spread the word about your marketing campaign.

Viral Email Marketing Techniques

The techniques you use in your viral email marketing campaign depends largely on your business goals. In most cases, the goals of an online marketer when sending out emails to the people in their mailing list is to inform them about a particular product or information. A subset to this goal is to compel them to forward the message or email to their friends in their email list, thus spreading the word about your line of products.

Why would your prospects forward the email they receive? The key here is to send them emails that are of some level of worth. If not, then it would probably take them a shorter amount of time to delete the email message than they would reading what the content of the mail is.

One effective way to increase readership is to carefully consider the information value or entertainment value you input in the content of your email message. Being informative does not necessarily mean your email message has to be dull. Learn how to infuse some creativity into it. With proper use of useful or amusing content, you will most likely compel people in your mailing list to read your emails and forward them to people who might benefit from them.

Prior to this stage though, you need to have had proper methods of building a large opt-in list. The methods you use must also be targeted, such that the people in your mailing list are most likely to respond to your viral email marketing campaign.

Subject Line of a Viral Email

Although this comes prior to the actual opening of your emails, this is incredibly important. The subject line is the first thing that a person sees whenever they open their inbox. There are only two options for them: to click on the mail you sent or not. Hence, it is important that you convince them to do the former. One technique is to keep your subject line interesting or provoke curiosity.

Using the “Open Me” or “Read Me” approach is fast becoming ineffective. Plus, it is a very lazy approach at convincing people to actually read the mail. Try to keep your subject line short but snappy for higher effectiveness.

Content of a Viral Email

You have three options in terms of how you build the content for your viral email marketing: sales letter, newsletter, or review format. Regardless of your choice of content format, you need to keep it brief yet ample in scope. Remember, people browsing the internet have short amount of patience and you need to feed them the information they need within the shortest time possible.

If you find that the message is too long but all parts are too relevant to omit, consider sending them in parts. This is also an effective way to rouse the reader’s interest.

Another way to convince them to click on the links you provided is by offering them a valuable and tangible object. It does not need to be a lucrative object but must be something of value or usefulness to them. This helps further an effective viral email marketing that produces real results.

Timing or Frequency in Sending Out Viral Emails

Here is another important component for an effective viral email marketing campaign. If you have set the schedule for the broadcast of your viral email messages using an autoresponder, make sure to limit the amount of emails you send the people in your mailing list.

Three times a week should be substantial to advance your viral email marketing, but there are always exceptions to the rule. The key is to be sensitive to the needs and desires of your audience, and to offer them the right amount of information at the right moments.

Overdoing it can result to annoyance on the part of your readers and cause them to opt-out of their subscription. Or worse, they could spread the word about their dissatisfaction, which could negatively affect your reputation.

After all, an effective viral email marketing campaign is built more around the powerful messages you send them, rather than the frequency of emails on their inbox.

Discover a breakthrough autoresponder to build multiple mailing lists, send follow up messages, and manage everything in house. Check it out at: http://www.memberspeed.com/Email_Marketing_AutoResponder_List_Manager/Software.html

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Link Google AdSense to Analytics to increase AdSense revenue

admin — Tue, 13 Jul 2010 09:15:47 +0000

If you have not linked your Google AdSense account to your Google Analytics account, you are missing a lot of opportunities to increase your own Google AdSense revenue. This article will show you how to do this and stop leaving money on the table.

This tutorial will illustrate how to get the maximum use out of the information provided by integrating your AdSense account into your existing Google Analytics (GA) account. The objective is to use the information gathered to formulate an effective Google AdSense marketing strategy that could increase earnings…

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E-Mail Marketing Dynamite (Paperback)

admin — Tue, 18 May 2010 19:43:04 +0000

E-Mail Marketing Dynamite

E-Mail Marketing Dynamite is a comprehensive guide to starting and running your own, highly profitable e-mail marketing campaigns. It is written for the normal business owner (no computer qualifications required!) and it explains step by step exactly how and what you should be doing to set up profitable and measurable campaigns. This book will help you through the entire set up – including which e-mail marketing service provider to use.

About the Author

Ed Rivis has been in the web industry for more than 13 years, and has learnt all these strategies and tactics through extensive training, learning and more importantly testing. This is Ed’s second book, and he is currently running training seminars on how to set up highly effective e-mail marketing campaigns.

Review by P. Henry (Manchester, UK)

Although I’ve bought dozens of marketing books I usually don’t bother to write a review however Matthews comments have forced my hand.

I’ve been email marketing for many years and I know how hard it has become to even get noticed above all the rubbish we all get in our inboxes.

The problem is that most people see email marketing as a one off tactic, sending a few emails in the hope that a few may get a response, but that doesn’t work anymore. Email marketing works when it is a thought out long term strategy. In fact it works brilliantly when this approach is taken. The problem is that takes time and expertise.

Ed, however, has managed to cram pretty well everything you need into one book so you can do it yourself. If you are worried about spam Ed shows you what you need to do to overcome that. He explains the ways to actually get your mail opened, then read.
Ed also shows you how to keep comminucating with your list without becoming a pest. Everything is backed up with examples and loads of resources.If you are looking at email marketing then this book will give you a really good understanding of what you should be doing to make it work.

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How Valuable is That Link?

admin — Sat, 15 May 2010 08:11:48 +0000

SEOs put a lot of effort into link building and justifiably so since Google weighs links very heavily among the factors it considers when deciding where to rank a web page in its results. But the search engine doesn’t treat all links equally and neither should you. How can you tell whether a particular link is worth pursuing? Keep reading….

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SEO Social Media Marketing Strategies

admin — Sat, 15 May 2010 08:06:27 +0000

Boost your Search Engine Optimization (SEO) with Social Media Marketing Strategies. IMPAQT’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: the effects of Online Video on SEO, the importance of Social Bookmarking for an Enterprise-Level Company and the Role of Marketing in Online Communities. Learn more about Search Engine Marketing, Social Media, and Online Video by contacting IMPAQT. www.IMPAQT.com.

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As Link Building Gets Harder, Relationships Building Is Necessary

admin — Sat, 15 May 2010 08:06:26 +0000

As Link Building Gets Harder, Relationships Building Is Necessary
A WebmasterWorld goes on another rant about how hard it is to do link building these days. There is a lot of confusion in the SEO industry , which makes it harder and harder for link builders to do their jobs. That being said, senior WebmasterWorld member, Wheel, said that in the past few months, his link building efforts – which was primarily done via email requests, has had a horrid return on …

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Getting started with pay-per-click advertising

admin — Mon, 10 May 2010 15:08:58 +0000

Getting started with pay-per-click advertising

Pay-per-click (PPC) advertising provides excellent opportunities for marketers. Short text ads that appear on Web pages or alongside search results relate to entered words and give marketers access to relevant audiences with measureable results and manageable costs.