10 copywriting tips for search engine optimisation and Pay Per Click
This article provides helpful information for any copywriter trying to adjust to working with an SEO/SEM agency.
This article provides helpful information for any copywriter trying to adjust to working with an SEO/SEM agency.
Email marketing can be an effective online marketing technique if you go about it correctly, and avoid all possibility of spamming. In fact, a recent study conducted by the DMA or Direct Marketing Association shows that in 2008 alone, the ROI of Emails amounted to $45.06 for every dollar spent. That’s a huge figure considering it is so easy to do.
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.