1. Advertise in the Media. Now, you might have already ruled out advertising in newspapers and the like as too expensive, especially since the chances are your audience doesn’t live in any specific local area. That mostly rules out radio, too, and TV is even more likely to be out of your reach. What you might not have realised, though, is that you should stop looking at the general media and start looking at the specialist media for your area. For example, if you run a house-buying website, you could advertise it in specialist property magazines, and even on ‘lifestyle’ cable channels that show programmes about moving home.

2. Write Your Web Address on Things. If your business has any physical objects, whether it’s a product, a carrier bag or just the front of your office, make sure to write your web address on there. Even if people don’t keep or remember the exact address, it at least lets them know that your website exists.

3. Give Out Leaflets. There’s nothing wrong with a bit of old-fashioned paper promotion: leaflet as many areas as you can. The chances are that your website is targeted to a specific demographic rather than an area, but the post office will be surprisingly helpful when it comes to getting your leaflets where they need to go, if you ask them.

4. Go to Specialist Events. If there’s some kind of trade fair for the industry your website is in, turn up to it and promote your website. While there might not be all that many people there, the ones who are there will be influential, and can get your site talked about.

5. Put it on Business Cards. It should go without saying, but once you’ve gone to all that trouble to set up a website, don’t forget to put it on your business cards. After all, if you’re relying on them to get people to phone you, why not give them the option of reading more about you on your website?

6. Astroturf on Forums. An often overlooked way of getting traffic to your website is to participate on forums related to the subject and put your web address in your signature. This gets you more traffic than you’d think, especially at very popular forums.

7. Create Controversy. A great trick to promote your website is to use it to say controversial things: as the saying goes, any publicity is good publicity. This works best if you say something that you know will be provocative to a certain kind of person, getting it linked from all over the place. Bear in mind, though, that this strategy is better for advertising-driven websites than it is if you’re trying to build a reputation and make sales directly.

8. Keep a Good Blog. While more and more businesses are starting blogs, few of them are doing it right. If you’re using your blog to publish product announcements in corporate-speak, it’s useless. You need to remember a simple mantra, ‘views not news’ Make sure your blog has something interesting to say.

9. Buy Search Engine Ads. Many people seem to think it’s some kind of admission of defeat, but search engine advertising can work very well, especially with keywords that aren’t already cluttered with ads. If you do it right, you can get very targeted ads very cheap. Indeed, ironically, the more targeted the ads, the cheaper they tend to be.

10. Start an Affiliate Program. Finally, if you’re selling something, don’t forget that old standby of web marketing: the affiliate program. Offer visitors a cut of the profits if they can sell your products for you, and all of a sudden you’ve got a crack sales team raring to go. The only trouble with this plan is that everyone is doing it, so you’ll need to offer a high percentage of your profits to your affiliates to make the offer attractive to them.

About the Author:
Floyd Bogart For more information visit: http://www.floydbogart.com/JA.html

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1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to “opt in” to get discounts and special offers. Place a link on your site to invite customers to “opt in” to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script “Book Mark or Add this site to your Favorites”.

5. Add a link “Recommend this site to a Friend” so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a “Contact Us” link on each page.

7. Create a “Our Policies” page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

9. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

10. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to “opt out” of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

About the Author:
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. He shares his amazing blueprint for creating million dollar internet businesses at: http://www.InternetMillionaireBlueprints.com

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Funny enough, most marketers don’t have a backup plan in place when a server goes down and the money making entity, namely your Website is not accessible by existing and potential customers.

Here are three vital steps you must take to keep your online business running smoothly:

Step 1: Your Support Should Be On a Different Server or Host

When your business Website server goes down, there is not much you can do about it. It is a fact of doing business online, and unless you actually own your servers and pay an employee to maintain them, you are at the mercy of your hosting company.

Savvy Internet marketers know the importance of having customer service and support areas of the Website hosted on a different server or with a different hosting service altogether.

This means that if the main site goes down, the support site does not. Existing and potential clients can still access certain parts of your site such as their accounts. You can also use the support section of your Website to post alerts about the server situation on the rest of the site.

By keeping customer service and support services on a separate server or host, you are assured that you still have a certain level of continuity and communication with your customers, without dropping off the face of the Internet altogether.

Step 2: Choose a Hosting Company that Offers Auto Backup Service

Many quality hosting companies offer a backup service. This can work in one of two ways. The economy version of backup services means that your host will regularly (usually daily) and automatically back up the entire contents of your Website.

This means that if the server outage is severe and any of your Website content is lost or corrupted, your host has a recent and full back-up of the entire site that can be reinstalled when the server issue is fixed.

The better version of back-up services means that the hosting company actually has a mirror site so that if a server goes down, a visitor is automatically and seamlessly forwarded to the mirror site, which is an exact replica of your original site.

This type of service generally costs more money but if your livelihood depends on your site being up and accessible at all times, it may be well worth the extra money.

Step 3: Keep Off-Server Customer Information

You would not believe how many Internet marketers do not keep hard copy information of their customer database on a local computer. How silly is that? If the server goes down and damage is done, all this valuable information could be lost.

Furthermore, you need to be able to reach important clients when your server goes down. You need to make it a critical task to continually back up your customer information including name, address, telephone number, and email address and order history.

This way, when your servers go down, you can contact and reassure customers that you are working diligently to resolve the situation and your customers will feel connected and valued.

Design and Launch an eCommerce Business in a Week

About the Author:
Jason Tarasi publishes the “Marketer’s Protection Newsletter”. Subscribe now and DISCOVER the insider secrets you MUST know to protect yourself from fraud, lawsuits and other potential risks that could permanently harm your online business. Protect Your Online Business By Clicking Here Now!

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