Click here to buy Guerrilla Marketing by Jay Conrad Levinson

In this completely updated and expanded fourth edition of Levinson’s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur’s marketing bible for the twenty-first century.

About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Click here to buy Guerrilla Marketing by Jay Conrad Levinson

• Get your website indexed well enough to appear high on Google
• Understand the basics of optimising your website & reputation management
• Analyse, research and use keywords, content and meta tags
• Implement online marketing techniques which really work
• Understand Social and real-Time marketing and use it to your advantage

Click here to buy Brilliant Search Engine Optimisation (SEO)

Brilliant books provide quick and easy-to-access information. Features include:

• Detailed index & contents page
• Numbered step-by-step tasks
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• Practical troubleshooting guide

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The easiest way to optimize your wordpress website for search engines!

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Settings – Here you have:

• Autocheck current post
• Autocheck timing – in seconds
• Title separator (default – )
• Seo title position – in admin post listing
• Show smartSeo score
• On plugin deactivate – remove all current settings on plugin deactivate. Reset to default.

SEO rules and settings.

• Keyword in title tag
• Keyword in Title tag – close to beginning

  Title tag 10 – 60 characters, no special characters

• Keywords in description

Less than 200 chars.

Google no longer relies upon this tag, but frequently uses it.

• Keywords in keywords
• Less than 10 words.
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  Google purportedly no longer values this tag, but others do.
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  Should describe graphic – Do NOT fill with spam
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  Individual keyword density 6% – (each keyword/total words)
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THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you.”
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

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Facebook, LinkedIn, and Twitter are today′s hottest marketing tools. This all–in–one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy–in from upper management, engage influencers, and evaluate the results.

Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues

Author Lena West is a recognized expert and consultant in social media marketing

This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools

Self–contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success

In the fun and friendly For Dummies style, Social Media Marketing All–in–One For Dummies arms you with the information you need for successful social media marketing.

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Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google’s search results, giving specific and detailed instructions about the sort of priority issues you need to address.

50 Ways to Make Google Love Your Website will teach you how to:

- Use Google to help you understand how people search for the sort of things you are offering

- Create a website that your customers will quickly find in Google

- Make your website irresistible to links from other sites

- Help Google understand what your site is about

- Think like Google and win more traffic

This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google’s search results, giving specific and detailed instructions about the sort of priority issues you need to address.

‘This book is a must read.’
Adrian Land, Director of SEO, Hotels.com

‘Whenever we work with Steve and his team, our visits from Google just grow and grow.’
Lelia Ferro, Editor 4beauty, Channel4.com

‘If you sell online, you need this book. It’s not just for big business.’
Paul Hines, Dettagli menswear retailer

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View full post on business / e commerce news stories aggregated by FeedZilla.com

E-Mail Marketing Dynamite is a comprehensive guide to starting and running your own, highly profitable e-mail marketing campaigns. It is written for the normal business owner (no computer qualifications required!) and it explains step by step exactly how and what you should be doing to set up profitable and measurable campaigns. This book will help you through the entire set up – including which e-mail marketing service provider to use.

About the Author

Ed Rivis has been in the web industry for more than 13 years, and has learnt all these strategies and tactics through extensive training, learning and more importantly testing. This is Ed’s second book, and he is currently running training seminars on how to set up highly effective e-mail marketing campaigns.

Review by P. Henry (Manchester, UK)

Although I’ve bought dozens of marketing books I usually don’t bother to write a review however Matthews comments have forced my hand.

Ed, however, has managed to cram pretty well everything you need into one book so you can do it yourself. If you are worried about spam Ed shows you what you need to do to overcome that. He explains the ways to actually get your mail opened, then read.
Ed also shows you how to keep comminucating with your list without becoming a pest. Everything is backed up with examples and loads of resources.If you are looking at email marketing then this book will give you a really good understanding of what you should be doing to make it work.

Detailed, practical guide to increasing your Web traffic through better search results – Click here to buy the Search Engine Optimization Bible

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more.

* Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
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If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

From the Back Cover

Increase your Web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more. If you want to make SEO work for you, this is the book you need to succeed.

*Find out how to give your Web site search appeal
*Use behaviors to target the customers you really want
*Optimize your site specifically for Google, MSN®, or Yahoo!®
*Demystify the role of links and linking in search
*Leverage communities as an SEO tool
*Implement social media and mobile search optimization
*Monetize your traffic as part of your SEO strategy
*Analyze your SEO efforts and see what works
*Learn what top SEO executives and experts are doing