Search Engine Optimisation Services » SEO

Domain, sub-domain & folder URL structure management for SEO

admin — Tue, 10 Aug 2010 11:18:43 +0000

One of the important planning decisions any developer should make is to ensure that their website has the proper domain sub-domain and folder structure for search engine optimisation, and failing to do so could adversely affect a website s ability to make sales. This article will explain why and show you how to properly set up your website structure….

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SEO For 2010: Search Engine Optimization Secrets

admin — Fri, 06 Aug 2010 11:30:05 +0000

A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to’s for planning and executing a comprehensive SEO strategy.

SEO For 2010: Search Engine Optimization Secrets

This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determine trophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry. This is the only guide you need!

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The importance of titles for search engine optimisation

admin — Wed, 04 Aug 2010 18:52:58 +0000

Many have debated the benefit of spending time in developing titles for website pages as an essential part of a search engine optimisation strategy. Most SEO agencies prefer focusing on the more talked about optimisation tactics such as content and link building which if done correctly don’t bother with other finer aspects of optimisation.

Page titles are essential form a number of different perspectives. Having a relevant page title for a website is good practice and conforms to SEO best practice guidelines. It gives your website an edge over companies that might be higher up the rank that your website or have poor titles and also improves the relevancy of a page in the eyes of the search engine hence impacting its rankings through search engine optimisation. Another important role of the title is that they are stored in browser history lists, and the browsers label the pages by using the web page titles. When a user wants to visit a page again, the web page with a descriptive title will be really easy for them to find. In addition, RSS generators and content management systems create headlines by using web page titles.

Research shows that some of the most successful business online have authoritative positions through search engine optimisation along with well optimised titles.

When writing titles they should be short and compelling but at the same time contain the relevant keywords in a coherent fashion. This will assist in improving click through from potential customers along with maximizing the output of the search engine optimisation campaign. By writing a non-descriptive or teaser type title, you will not be able to evoke the interest of the user. A good web page title will summarize the content on the web page and make it easy for the user to identify what you are offering.

If your web page titles have relevant keywords in the beginning of the sentence and are written in a concise and clear manner, the benefits will come. However adding keywords is important, but remember not to stuff all the keywords in the title as keyword spam will only repel visitors as well as search engine spiders.

Mediarun is a full service SEO Company specialising in performance based Search Engine Optimisation (SEO) solutions, Search Engine Marketing, Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.

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Google Analytics: Benchmarking Analysis and Visitor Profiling Methods

admin — Sat, 31 Jul 2010 10:09:13 +0000

Google Analytics is not just useful for tracking unique visitors to your website, you can also use it for goal setting and to discover your most popular pages. In fact one of the more important uses of Google Analytics is its visitor profiling and benchmarking analysis. This useful article will show you how and why to do this….

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Link Google AdSense to Analytics to increase AdSense revenue

admin — Tue, 13 Jul 2010 09:15:47 +0000

If you have not linked your Google AdSense account to your Google Analytics account, you are missing a lot of opportunities to increase your own Google AdSense revenue. This article will show you how to do this and stop leaving money on the table.

This tutorial will illustrate how to get the maximum use out of the information provided by integrating your AdSense account into your existing Google Analytics (GA) account. The objective is to use the information gathered to formulate an effective Google AdSense marketing strategy that could increase earnings…

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The Death of Natural Linking

admin — Tue, 13 Jul 2010 09:15:45 +0000

Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media? While a search engine can scan the contents of a web page and get a good idea regarding the topic of a web page, this isn’t sufficient because it doesn’t provide the right type of signals to indicate which pages are the most important ones for any given topic (i.e., of web pages on the same topic, who to rank first, second)……

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Microsoft Bing Holding Its Own in Search (source: Ecommerce Guide)

admin — Sun, 06 Jun 2010 20:05:49 +0000

One year in, Microsoft’s Bing search engine appears to be making headway and garnering a fair amount of attention from users and marketers. Whether it can displace Google, even with its technology agreement with Yahoo, remains unsettled. (source: Ecommerce Guide) – Share on Twitter – Share on Facebook – RSS feeds and Widgets on Feedzilla.com

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Tips on Developing a Great Viral Marketing Idea

admin — Sun, 06 Jun 2010 20:05:49 +0000

A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral. Viral link building doesn’t have to be big. Small, targeted viral campaigns can create quality links and exposure to the right groups….

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How online reviews are affecting local businesses

admin — Sun, 06 Jun 2010 20:05:48 +0000

For restaurant and small business owners a bad review in the local paper was bad enough. Now they have to worry about bad reviews online. Review web sites form an entire subcategory and since reviews turn up when users search they can contribute to making or breaking a business. This article not only explores the trend but shows why it s a cause for concern especially in the case of Yelp….

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Deep demographic profiling

admin — Sun, 06 Jun 2010 20:05:47 +0000

No matter what the demographic research project, if we don’t walk away from it having increased knowledge of our audience, we’ve failed as marketers. True, much of the time thinking sideways plays to our advantage as we strive to reach past the obvious for a richer definition those audiences we target.

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