Balancing SEO with usability was the topic when we recently spoke with Hamlet Batista. He is a pioneering SEO innovator and the founder of Hamlet Batista Group, an SEO consultancy. Practical eCommerce: How can search-engine-optimization tactics …
If you look at the big picture, what does Google want? Content – unique content and as much as you can provide them with. Not too long ago, if you wanted a phrase to be well ranked, you stuffed as many of those keywords in as possible. Then Google started to get smart and decided that good quality back links from reputable sources was a great indicator of a worthwhile site. Not so the case any more, although Google still likes to see good links, they now much prefer to see unique content that has been shared amongst your network.
Fear not, Google feels your pain and wants to reward you for investing in your website rather than an SEO company. Search Engine Optimisation consultant Andrew Gloyns has some sensible tips to help you invest your budget for the best return.
It doesn’t take a rocket surgeon to realise that SEO is dependent on your website. And not only on how you optimise your site, but also on it being available. While for larger clients, it shouldn’t be your job to alert someone if their website goes …
Search engine traffic is the best source of traffic for AdSense earnings, which makes SEO a must for AdSense business owners. Learn the keys to successful SEO traffic generation. Learn my personal strategies that get me over 500K free hits a month to …
Bloggers need a basic knowledge of how Search Engine Optimization known as SEO works. SEO determines where your site will come up when someone is searching for information. The sites with the most successful keyword optimization will pop up first, …
Hiring an SEO consultant is the perfect way to outsource this vital task, but how do you know who is the best resource for your company? There are a lot of SEO “experts” out there who use shady tactics to drive traffic. You don’t want to invest your …
Here are 3 proven search engine optimization tips to help you get more traffic to your small business website and set yourself apart from the competition. 1. WordPress Rules! Any small business search engine optimization specialist will tell you that …
On TV, on the radio, in print ads, on trains, in airports and online. If you are paying attention, you see endorsement marketing used in direct mail as well. Alex Trebec for Colonial Penn life insurance, Ed McMahon for Publishers Clearing House (I am …
Search engine optimization (SEO) is a huge topic, far too vast and complex to address succinctly. That said, I can recommend three relatively straightforward steps that will likely increase your website’s search engine rankings, and thus make it easier …
Optimizing a website for local search is important for a few reasons. First, the number of smart phone and tablet users is on the rise meaning that a larger percentage of searches are being performed “on the go”. Mobile web searchers are often looking for local information and local establishments. Second, search is becoming more personalized and search results vary depending on individual search behavior, social media connections, and location. Therefore, it’s important to consider the following local SEO best practices while conducting an SEO campaign:
Whatever business you are involved in, you need to base your marketing campaigns on a well laid out plan so that you do not lose track and run your business blindly. Have you ever created one? Surprisingly, not many online marketers think about …
Phone books are good for little more than testing your strength these days as people turn to search engines in order to be introduced to local businesses that can meet their needs. Optimizing for local search requires the same rigorous SEO work …
If you are a contractor trying to build and setup your own Wordpress website this short video will show you how to install the all-in-one-SEO plugin, set it up properly and edit your permalinks so they are search engine friendly.
As many online marketing specialists wind down in anticipation for 2012, SEO Positive offers six tips for SEO and PPC professionals who don’t want to watch their campaigns nose-dive over the Christmas period. Christmas is a tricky time for SEO and PPC …
In this video we discuss YouTube SEO and Video Optimization — how to optimise your YouTube videos and your YouTube channel. You can expect to get a lot of traffic from YouTube and Google is you optimise correctly and what I want to do in this video is show you my 5 Step Formula I use whenever I create a video to enable me to get a lot more views, to be shared and “go viral” and also get a lot more traffic back to my website.
Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services. I responded in the comments to the author’s points, …
While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for SMBs to watch over the next 12 months. After all, you want to kick off the New Year on the right foot, don’t you? …
However, it is possible to extrapolate from their activities over the past few years and identify the trends that are pretty much guaranteed to continue going forward, and that’s what we’re bringing you today – five clear facts about the future of SEO …
From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it’s assumed that you have a blog, a social media presence, or both. Actually, you want to have …