One of the important planning decisions any developer should make is to ensure that their website has the proper domain sub-domain and folder structure for search engine optimisation, and failing to do so could adversely affect a website s ability to make sales. This article will explain why and show you how to properly set up your website structure….
A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to’s for planning and executing a comprehensive SEO strategy.
Many have debated the benefit of spending time in developing titles for website pages as an essential part of a search engine optimisation strategy. Most SEO agencies prefer focusing on the more talked about optimisation tactics such as content and link building which if done correctly don’t bother with other finer aspects of optimisation.
Google Analytics is not just useful for tracking unique visitors to your website, you can also use it for goal setting and to discover your most popular pages. In fact one of the more important uses of Google Analytics is its visitor profiling and benchmarking analysis. This useful article will show you how and why to do this….
If you have not linked your Google AdSense account to your Google Analytics account, you are missing a lot of opportunities to increase your own Google AdSense revenue. This article will show you how to do this and stop leaving money on the table.
Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media? While a search engine can scan the contents of a web page and get a good idea regarding the topic of a web page, this isn’t sufficient because it doesn’t provide the right type of signals to indicate which pages are the most important ones for any given topic
One year in, Microsoft’s Bing search engine appears to be making headway and garnering a fair amount of attention from users and marketers. Whether it can displace Google, even with its technology agreement with Yahoo, remains unsettled.
For restaurant and small business owners a bad review in the local paper was bad enough. Now they have to worry about bad reviews online. Review web sites form an entire subcategory and since reviews turn up when users search they can contribute to making or breaking a business. This article not only explores the trend but shows why it s a cause for concern especially in the case of Yelp….
No matter what the demographic research project, if we don’t walk away from it having increased knowledge of our audience, we’ve failed as marketers. True, much of the time thinking sideways plays to our advantage as we strive to reach past the obvious for a richer definition those audiences we target.
Google Webmaster Tools provide free tools that can be used to diagnose troubleshoot and suggest ways to correct a website s technical-related issues. As Google is constantly improving everything else it offers users it has also recently improved its webmaster tools. Keep reading for a closer look at the changes….
E-Mail Marketing Dynamite is a comprehensive guide to starting and running your own, highly profitable e-mail marketing campaigns. It is written for the normal business owner (no computer qualifications required!) and it explains step by step exactly how and what you should be doing to set up profitable and measurable campaigns. This book will help you through the entire set up – including which e-mail marketing service provider to use.
Optimizing a website is just like running a restaurant. Here’s what chef Gordon Ramsay can teach us about avoiding “SEO Nightmares.” …
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Pay-per-click (PPC) advertising provides excellent opportunities for marketers. Short text ads that appear on Web pages or alongside search results relate to entered words and give marketers access to relevant audiences with measureable results and manageable costs.
There’s awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. …
Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. …
It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO.
Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level. …
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In this weeks SEO Video blog Nick and James look at how to correctly use 301 redirects for moving URL or specific pages.
