Detailed, practical guide to increasing your Web traffic through better search results – Click here to buy the Search Engine Optimization Bible

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more.

* Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
* Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
* Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
* Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

From the Back Cover

Increase your Web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more. If you want to make SEO work for you, this is the book you need to succeed.

*Find out how to give your Web site search appeal
*Use behaviors to target the customers you really want
*Optimize your site specifically for Google, MSN®, or Yahoo!®
*Demystify the role of links and linking in search
*Leverage communities as an SEO tool
*Implement social media and mobile search optimization
*Monetize your traffic as part of your SEO strategy
*Analyze your SEO efforts and see what works
*Learn what top SEO executives and experts are doing

Review

“If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

Click here to buy Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)

Description

Stop pushing your message out and start pulling your customers in

Inbound Marketing is a how–to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

From the Back Cover

To connect with today′s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you′ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.

Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. “If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too.” ––Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.” ––Guy Kawasaki, cofounder of Alltop, and author of Reality Check