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Tag: "featured"

SEO book review: Search Engine Optimization Bible (Paperback)

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more.

Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)

Traditional “outbound” marketing methods like cold–calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.