Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
Review
“If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check
Description
Stop pushing your message out and start pulling your customers in
Inbound Marketing is a how–to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
From the Back Cover
To connect with today′s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you′ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.
Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. “If you′ve been looking for a trustworthy primer on getting found online, here′s a great place to start. Buy one for your clueless colleague too.” ––Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.” ––Guy Kawasaki, cofounder of Alltop, and author of Reality Check
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Category: Ecommerce, Social Media Marketing
