By M. Johnson
Most website owners build a site and then wonder how to get people to come and visit. 50% of websites stagnate with little or no traffic for months sometimes years. This makes you no money or at least not enough to beat a day job. Traffic is the lifeblood of any website.
Some niches are lucrative and do not require a ton of new visitors but most need a steady increasing flow of new people.
You can write a ton of content. You can advertise and spend a fortune. You can hope for search engine love. You can spend all your time marketing and still not see enough business to survive 2 years.
Let me offer you an idea that will help you build a name for yourself and your business and get you the traffic you need so badly.
You can self syndicate your own advice column on your niche. To specialty publications and newspapers that cover your market. Solving common problems and answering questions for people. They need great content and a column you create could offer that to them free of charge. This is not too hard to do.
Simply look at some of those columns you see around and write your own 12 issue column on your topic. Really good writing and really good answers are all it takes. Just write up 12 issues for your first attempt. Think up a great name for your column. Now take your favorite 3 issues and put them in a PDF with full information about you, your business, your expertise and your contact information. This is what you will send to inquiries.
Now before you approach any publications, I want you to write up about 5 press releases that announce your syndicated column that is available free of charge to papers and magazines. Send these 5 press releases out on all the free press release sites you can find. This is seeding your reputation so when you contact people they can google you and find your press releases all over the place.
From here on, it is finding contact information for newspapers and publications to contact and offer your free column for publishing.
Make sure your website address and contact info is going to appear in every published issue. So you get the traffic you deserve for the free content they are getting.
This is a great system to set up quickly and it does work.
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