A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral. Viral link building doesn’t have to be big. Small, targeted viral campaigns can create quality links and exposure to the right groups
One year in, Microsoft’s Bing search engine appears to be making headway and garnering a fair amount of attention from users and marketers. Whether it can displace Google, even with its technology agreement with Yahoo, remains unsettled.
For restaurant and small business owners a bad review in the local paper was bad enough. Now they have to worry about bad reviews online. Review web sites form an entire subcategory and since reviews turn up when users search they can contribute to making or breaking a business. This article not only explores the trend but shows why it s a cause for concern especially in the case of Yelp….
No matter what the demographic research project, if we don’t walk away from it having increased knowledge of our audience, we’ve failed as marketers. True, much of the time thinking sideways plays to our advantage as we strive to reach past the obvious for a richer definition those audiences we target.
Google Webmaster Tools provide free tools that can be used to diagnose troubleshoot and suggest ways to correct a website s technical-related issues. As Google is constantly improving everything else it offers users it has also recently improved its webmaster tools. Keep reading for a closer look at the changes….