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Archive for January, 2010

Savvy networking: Grow your business and your career

Did you know that contacts are the bread of career life? In times of change, information and relationships are a source of power. Savvy networking will help you to tap into this power to grow your business and your career. Savvy networking is a systematic process of establishing and maintaining relationships for seeking out information and resources in order to accomplish specific goals. Its focus is on the building of rapport and long term interactions rather than quick, short-term connections of ‘here today gone tomorrow’. Its purpose is to access all kinds of information and a wide variety of resources in order to achieve one’s individual career goals as well as one’s team or work group’s objectives.

10 copywriting tips for search engine optimisation and Pay Per Click

This article provides helpful information for any copywriter trying to adjust to working with an SEO/SEM agency.

10 Easy Ways To Promote Your Website

Promoting your website can be a daunting task: it feels like there are thousands of ways to do it, but all of them take a lot of time or money for no guaranteed return. To help solve this problem, I’ve compiled a list of ten easy ways to promote your website.

10 tips to get repeat website traffic

Web traffic is good, but nothing beats traffic like having a repeat and constant flood of visitors.

SEO book review: Search Engine Optimization Bible (Paperback)

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more.

7 home business marketing strategies to help you reach your target audience

Regardless of what type of home business you are in, marketing your home business is a necessity. Getting your business into the public eye and generating a high traffic volume all come through your marketing scheme. The type of marketing you opt to do can determine the audience you are targeting and how widespread your home business will be. Here are 7 home business marketing strategies to help your website be seen.

3 easy steps that will keep your online business running smoothly

As an Internet marketing professional, one truth of the business is that when your Website doesn’t work, you have no business. Server interruptions can cost serious Internet Marketers thousands of dollars in just a few hours of down time.

Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)

Traditional “outbound” marketing methods like cold–calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

10 tips for efficient email marketing

Email marketing can be an effective online marketing technique if you go about it correctly, and avoid all possibility of spamming. In fact, a recent study conducted by the DMA or Direct Marketing Association shows that in 2008 alone, the ROI of Emails amounted to $45.06 for every dollar spent. That’s a huge figure considering it is so easy to do.

Email Marketing: An Hour a Day

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.