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  • SEO book review: Search Engine Optimization Bible (Paperback)

    SEO book review: Search Engine Optimization Bible (Paperback)

    Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site′s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web–friendly, write SEO tags for maximum exposure, and more.

  • Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)

    Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)

    Traditional “outbound” marketing methods like cold–calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

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  • 7 home business marketing strategies to help you reach your target audience

    Regardless of what type of home business you are in, marketing your home business is a necessity. Getting your business into the public eye and generating a high traffic volume all come through your marketing scheme. The type of marketing you opt to do can determine the audience you are targeting and how widespread your home business will be. Here are 7 home business marketing strategies to help your website be seen.

    January 13, 2010 | 0 comments | View Post

  • 3 easy steps that will keep your online business running smoothly

    As an Internet marketing professional, one truth of the business is that when your Website doesn’t work, you have no business. Server interruptions can cost serious Internet Marketers thousands of dollars in just a few hours of down time.

    January 13, 2010 | 0 comments | View Post

  • 10 tips for efficient email marketing

    Email marketing can be an effective online marketing technique if you go about it correctly, and avoid all possibility of spamming. In fact, a recent study conducted by the DMA or Direct Marketing Association shows that in 2008 alone, the ROI of Emails amounted to $45.06 for every dollar spent. That’s a huge figure considering it is so easy to do.

    January 13, 2010 | 0 comments | View Post

  • Email Marketing: An Hour a Day

    Email Marketing: An Hour a Day

    If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

    January 13, 2010 | 0 comments | View Post